Justin Basini's posterous

Brand, marketing, business, thoughts, snippets, stuff, occasionally family

Announcing the launch of ALLOW - please support us

Allowlogowithurlnew

 

I wanted to share the happy news that earlier this week my business partner and I pushed the button on putting ALLOW's beta platform live. For those that don't know what I have been upto over the past year here is the story in 5 bullet points!

  • Had a crazy idea about changing the face of marketing by creating a marketplace for permissioned data
  • I met Howard my business partner
  • We raised nearly half a million to set the business up
  • We founded ALLOW and did loads of testing and got loads of feedback
  • …and now we are launching our beta platform and asking you to get involved!

If you want to know what ALLOW does then check out our video - in 2 minutes it will explain much better than an email.If you want to read some of the press attention we've been getting then you can click here.

So why do I need your help? Well like any new brand we are beginning the good fight for attention and members. You can help in the following ways:

  • Become a member of ALLOW – who wants all that unsolicited marketing anyway? Why not get in control of your personal information? It's free and you can even if you want put your information to work! Click here to see what ALLOW can do for you!
  • Talk about us – you can like us on Facebook, follow us on Twitter (@iallow) or sign up to our blog feed – why not tweet about us, blog about us, cover us in your papers and magazines!
  • Share ALLOW and this email with your friends and family – maybe they might be interested in ALLOW too!
  • ...and if you are a marketer (and many of you are) – why not get in touch to learn how you can put The Power of Permission™ and ALLOW to work in your business

Many of you have already helped us, some of you may already be members, and if you have you are very, very special people – thank you.

Thanks for any help you can give us to put ALLOW on the map!

Yours Justin

P.S. This is a personal email from me someone who has met you sometime in the past 15 years! Inevitably this email will annoy or mystify some of you – if it has then drop me a line and I'll apologise sincerely. You can also click the link at the bottom and I will remove you from my contact book forever!

Justin Basini

Founder & Chief Executive Officer

Allow Limited

justin.basini@i-allow.com

+44(0)7786548395

www.i-allow.com

ALLOW helps put people back in control of their personal information in innovative and rewarding ways, takes the legwork out of shopping and stops a lot of unwanted marketing.Join us by visiting www.i-allow.com!

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Restoring Trust in Financial Services

Just uploaded a Slidecast version of yesterday’s presentation on Restoring Trust in Financial Services which I gave at the Reputation in Financial Services Conference 2010 in London, UK.

 

 

 

If you enjoyed this then why not sign up to my blog – it’s free and easy: click here

 

Thanks

 

Justin

 

 

 

Shocking copy cat advertising (if true)

My friend Dan Burgess (@dansolo) just shared this site with me alleging that Adam & Eve ripped off the John Lewis ad that I like so much. 

Have a look at this....

This was discovered via a blog called Copy C**ts which can be seen here: 

http://copycunts.blogspot.com/2010/05/ben-tollett-emer-stamp-steve-wioland.html#comments

There is some profanity on this blog - you have been warned. 

Of course if it is a rip off then it's still a great ad but the credit shouldn't go to Adam & Eve. 

Good creative for Victim Support spotted in Waterloo Station, London

Powerful creative which looked good hanging on massive banners from the roof of Waterloo Station in London. Spotted Last week. Good range of “characters” and nice production. Lots of people were gazing up at them. I wonder whether the branding could have been stronger? For example the URL is somewhat hard to spot.

(download)

Announcing the launch of CONSERVATION-ECONOMY.ORG - an invitation to join the debate on the future of our industry

Click here to download:
Conservation Economy - Campaign.pdf (1.49 MB)
(download)

Hello,

 

I wanted to share with you the launch of a new site (www.conservation-economy.org) that I founded along with 10 others which launched last week.

 

The purpose of this group blog and associated content is to provoke a debate on the future of the advertising and marketing professions.

 

There are big questions out there.....Is an economy based on consumption good for us anymore? If advertising and marketing have been created to drive consumption then what role should we play now and in the future? How culpable is marketing in some of the negative aspects of a consumption economy? What responsibilities do we have?

 

I attach an article that I co-authored with Jon Alexander which was published in last week’s Campaign.

 

If you are interested in learning more about “the great transition”, our role, the opportunities and contributing to these big questions then please visit and join in the debate.

 

www.conservation-economy.org

 

If you would like to sign up to receive email or RSS feeds of our content then please click here. You can also follow the site on Twitter (@conserveblog)

 

Go on get involved.

 

Justin